The Story Behind LANDR

LANDR was created with a simple idea: winter gear should perform when conditions are at their toughest.

My name is Niklas Bøyesen Lohne Hansen, and throughout much of my life I have learned the value of endurance, discipline, and never giving up when things get demanding. That same mindset is the foundation of LANDR.

My passion for snowboarding and winter activities has taken me from my first days on the slopes to competitions at an international level. Over the years, I have experienced how important it is to be able to trust your gear — whether you're standing at the top of a mountain or pushing yourself in challenging weather conditions.

LANDR is about more than products. It's about quality, functionality, and a passion for winter. Every product in our range has been selected with a focus on comfort, performance, and durability, so you can spend less time worrying about your gear and more time enjoying the experience.

We believe in pushing boundaries, seeking new adventures, and making the most of every winter day.

Welcome to LANDR.